RAF NAPS
RELISTOR “OH, I SEE!” SPOT
OH, I SEE!
For too long, the daily discomfort of constipation has shadowed your life, a painful burden you believed was an inevitable trade-off
for effective pain relief. But this is not simply "regular" constipation; it is OIC—Opioid-Induced Constipation—a distinct, specificcondition that demands a targeted approach. Realizing this truth is your "Oh, I see!" moment. Embrace the power of this knowledge,reclaim control over your body, and step boldly back into the activities and life you deserve.
SHOOT SELECTS
CONCEPTING
THIS IS CIRRHOSIS - UNBRANDED
This campaign reframes cirrhosis as a whole-body threat, not a liver-isolated condition. Using arresting typography and brain-scan imagery, the concept exposes the gut-liver-brain axis and highlights how untreated cirrhosis can progress into neurological decline and hepatic encephalopathy. The message pushes HCPs to act early, talk to their patients, and intervene before systemic damage reaches the brain.
TOXIC TRIO - UNBRANDED
This approach brings the toxic relationship between the liver, gut, and brain to life through stylized 3D characters. By portraying the brain as ready to leave an increasingly damaging relationship, the concept makes the gut-liver-brain axis emotionally relatable and easy to understand. The message encourages HCPs to recognize the warning signs, intervene early, and help protect the brain before cirrhosis progresses to hepatic encephalopathy.
ADHD SHOULDN'T BE COMPLICATED
Kids with ADHD already juggle enough every day. ENFOQUS helps take medication management off their plate with three timed releases in a single pill, providing support that lasts throughout an active day. Because managing ADHD shouldn't be one more thing to manage.
SECONDARY STROKE PREVENTION
For patients who have experienced a stroke, every tomorrow matters. Once considered beyond reach, a new approach to secondary stroke prevention is here to help reduce the risk of another stroke. Because what once seemed unbelievable can become the new standard of possibility.
LOGO DESIGN
AMORCEY
The AMORCEY logo is built around a fluid, triangular form that symbolizes the gut–liver–brain axis working in harmony. Soft gradients and rounded curves evoke renewal and forward movement, while the warm accent circle introduces a human, patient-centric touch. The design balances clinical precision with emotional uplift, creating a visual identity that signals possibility for patients living with cirrhosis and clarity for the healthcare professionals who guide them.
DIGITAL
UBRELVY - DIGITAL BRAND REFRESH
This refresh modernizes the brand’s digital footprint with cleaner containers, streamlined layouts, and an intuitive structure tailored to how HCPs navigate information. Core clinical data is surfaced quickly and clearly, supported by a sleeker visual system that sharpens hierarchy and reduces visual noise. The result is a more cohesive, contemporary digital experience that helps busy healthcare professionals access the efficacy, safety, and dosing information they need in just a few clicks.
VORANIGO - UNBRANDED DSE WEBSITE
This website turns complex glioma classification updates into an experience clinicians can navigate with clarity and confidence. High-density molecular data is paired with a clean visual system, intuitive content pathways, and bold neuro-tech imagery that guides users from discovery to understanding. The result is a high-science, easy-to-use digital resource built to support precision diagnosis and informed decision-making.
NUBEQA PATIENT SITE
Reimagined to give caregivers a clearer, calmer path through the complexities of prostate cancer treatment. The refreshed design simplifies dense clinical content into easy-to-follow modules, pairs data with human stories, and elevates practical resources that caregivers need most. With intuitive navigation, supportive language, and a layout that reduces cognitive load, the experience empowers caregivers to understand treatment, stay informed, and confidently support the patients they love.
Tel. 347-901-0949
Brooklyn, NY